These are the two Young Agrifood Changemakers awarded US$ 100,000 in the GoGettaz Agripreneur Prize Competition 2021

Two agribusinesses working towards food systems transformation in Africa win grand prizes in the third annual GoGettaz Agripreneur Prize Competition.

Fourteen inspiring, young entrepreneurs from across Africa, pitched their innovative agribusinesses to influential judges and delegates at the pitch finale of the Generation Africa GoGettaz Agripreneur Prize competition held at the 2021 AGRF Virtual Summit and broadcast online to an audience of millions on other platforms.

Generation Africa co-founders Svein Tore Holsether, CEO and President of Yara International, and Strive Masiyiwa, Founder and Executive Chairman of Econet, later announced the two winners of the US$50,000 grand prizes while AGRA President Agnes Kalibata announced the winners of four Impact Awards to receive $2,500 each.

Taking top honors in the female agripreneur category was Tracy Kimathi, founder of Tree_Sea.mals in Kenya who developed and introduced Baridi:

Baridi Kenya
Innovative solar-powered cold rooms and IoT remote access, with the vision to reduce post-slaughter loss throughout East Africa’s livestock value chain.

In the male category, Nshimiyimana Alexandre, co-founder of Sanit Wing Ltd in Rwanda, came first:


Community-focused, socially conscious avocado processing and manufacturing company which markets oils, cosmetics, and soaps.

“I was so moved to see the passion and wide range of exciting agribusinesses these young entrepreneurs have launched in recent years, generating income for themselves and their nations, and also really positive social and environmental impacts through their climate-friendly innovations,” commented Svein Tore Holsether.

“While most businesses everywhere have been forced to pivot to survive during the worst of the COVID pandemic, this year’s Top-14 finalist entrepreneurs focused on ways to innovate, grow their businesses and continue to serve their communities,” said Masiyiwa who also serves as an AU Special Envoy for COVID response. “With their innovative solutions, business models and agri-technologies across the whole value chain, we call these young entrepreneurs and innovators our ‘Generation Africa GoGettaz’ – the future of food on our continent. We congratulate all 14 finalists and all who took part,” he said.

Beyond the two grand prizes, the GoGettaz Agripreneur Prize Competition values and awards contestants through four Impact Social and Environmental Awards, each with a cash prize of US$2,500. The recipients of the Impact Awards for 2021 are Fily Keita, co-founder and CEO of Agrowomen in Mali; Diana Orembe, co-founder and CEO of NovFeed in Tanzania; Gabriel Eze, co-founder and COO of Rural Farmers Hub in Nigeria; and Costantine Edward, founder of AgriLife in Tanzania.

From its launch in 2019, the GoGettaz Agripreneur Prize Competition has quickly become one of the most anticipated events for youth-led agribusinesses across the continent. During the application window from mid-April to mid-June 2021, the third annual GoGettaz Agripreneur Prize Competition drew applications from 40 African countries and 3,298 eager agripreneurs began the application journey.

The high standard of applications made it impossible to choose a Top 12, as was originally intended so the early round judges opted instead to send 14 change-making agripreneurs to face the GoGettaz judges in the final pitching contest, broadcast at the AGRF summit as well as other online platforms.

Among the finalists, “All of the ventures, either focused on or benefited Africa’s smallholder farmers in one way or another,” said Svein Tore Holsether.

“Without a doubt, young entrepreneurs will be at the forefront of the transformation that we need. GoGettaz is much more than just a pitch competition. For me, it is fast becoming a tradition that celebrates the brilliance, the resilience, the audacity, of Africa’s young agrifood entrepreneurs,” exclaimed Ada Osakwe, founder and managing partner of Agrolay Ventures, founder and managing director of Nuli Juices, and Generation Africa Ambassador.

Watch the Final Pitches

These are the two Young Agrifood Changemakers awarded US$ 100,000 in the GoGettaz Agripreneur Prize Competition 2021

Impact Award Winners


Fily Keita, co-founder, and CEO of Agrowomen in Mali. Agrowomen is a local cereals and oilseeds processing start-up which partners with women farmer cooperatives, helping them sell their products through supermarkets, food stores, social media, and an e-commerce website. The social mission of Agrowomen is economic empowerment for women and food security for Mali.

Diana Orembe, co-founder and CEO of NovFeed in Tanzania. Diana and her start-up agritech company have developed proprietary, chemical-free biotechnology to upcycle organic waste to produce affordable, sustainable, and high-quality bacteria-based protein ingredients for the aquaculture market.


Gabriel Eze, co-founder, and COO of Rural Farmers Hub in Nigeria. Gabriel and his team have developed a flagship precision management solution called “Capture” which utilizes big data to help improve crop health and soil quality assessment capacity for smallholder farmers, plantations, and industrial out-growers.

Costantine Edward, Founder of AgriLife in Tanzania. Costantine’s company produces insect-based alternative protein utilizing a pioneering waste-to-nutrient technology. Through the use of insects, AgriLife provides sustainable, adaptable, and cost-efficient alternative sources of protein for poultry and fish feed.

Gogettaz Agripreneur Prize Top-14 Judging Panel

Paul Brown is a Professor of Entrepreneurship and co-director of the Master of Business Creation program at the University of Utah David Eccles School of Business, a venture capitalist, angel investor, and start-up board member, with expert knowledge of the entrepreneurial journey.

Thierno Diarra, Principal IT Solutions Architect at African Development Bank Group, has a deep understanding of technology trends and how it impacts business processes and development across the continent.

Barbra Muzata, Communications and Brand Leader for Africa and the Middle East at Corteva Agriscience, is involved in projects that are creating sustainable, thriving agricultural communities of the future.

Ellen Cathrine Rasmussen is EVP Scalable Enterprises at NORFUND, the Norwegian Investment Fund for developing countries, and has a wealth of experience in sustainable food chains and agriculture practice.

Ishmael Sunga is the CEO of Southern African Confederation of Agricultural Unions (SACAU), a regional farmers’ organization promoting, advancing, protecting, and defending the common interests of farmers in the region.